A lot of people ask me why I’m so obsessed with Spooner Blows, and why we’ve made it such a big part of our brand.
It started when I was a kid.
We were driving back from a week-long camping trip at the Hayward KOA. Sunburned, dirty, probably arguing about something completely insignificant. Just that classic end-of-trip energy.
And that’s when I first noticed it.
I remember reading it out loud.
“Spooner… blows?”
And then I just absolutely lost it. Could not stop laughing.
The kind of laughing where you almost get it together, and then it hits you all over again. Miles down the road, still laughing. My mom probably wondering what exactly was so funny, and me not even being able to explain it.
And honestly… I still can’t fully explain why it’s that funny.
Which somehow makes it funnier.
But from that point on, every time I came back from Up North, I’d look for it. And every time it made me laugh.
Sometimes I’d drive under the bridge and notice it had been covered up. Gone. Painted over. Like someone, somewhere, decided we were done with that.
We were not, in fact, done with that.
Because somehow, it always came back. Usually with a little update. A fresh coat. A new year. “Class of ____” added in by whichever group of Hayward seniors decided it was their responsibility to climb up there with a can of spray paint and restore order to the Northwoods.
At some point, “Hayward Sucks” showed up on the other side. Which, to be fair, feels like a reasonable response.
And through all the different iterations, all the cover-ups, all the reappearances...
It’s still there.
Through the years, it even became a Facebook check-in. People just tagging themselves at “Spooner Blows” like it was a legitimate location.
Which, honestly, it kind of is.
Not a landmark. Not a destination.
Just… Spooner Blows.
That’s kind of the magic of it.
Nobody really owns it.
Nobody officially maintains it.
Nobody explains it.
And yet, everyone participates in keeping it alive.
It’s not polished.
It’s not proper.
It’s not even all that nice.
But it’s ours.
That weird mix of humor, rivalry, tradition, and just enough Up North Wisconsin chaos to make it interesting.
So yeah—we put it on stuff. Just to keep it going.
Check out our Spooner Blows Collection here.